New Zealand Retailers struggling in February

New Zealand retailers have reported a bumper February result however this has not taken away the affect big impact that new lockdowns are having on their bottom line. In fact, many retailers are saying that the latest round of lockdowns has really caused some of them irreparable harm.
Official records from Retail Radar have shown that retail spending was up 9.2 per cent in February compared to the previous year even though there was a three day lock down across Auckland.

Through the pandemic, some businesses thrived and others struggled and in February this pattern was no different. 54 per cent of retailers country wide had reported that during the period sales had fallen in February. When focusing on Auckland, 70 per cent of respondents reported that they had a fall in sales highlighting the effect that an Auckland wide lockdown had on retailers.

New Zealand has had various levels of lockdowns in the past few months with Auckland the hardest hist due to breakouts in the city. The city went to Alert level 3 on February 28th and during this time sales dropped dramatically as expected with retailers taking a hit of over 90 per cent.

Retailers were also surveyed on the confidence that they have on whether they expect to survive the next 12 months. Concerningly 37 per cent of respondents were not sure they would survive.

Online retailers have been performing exceptionally well. Gorman is one of those thriving during this period. Use a Gorman promo code with your order to save.

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